Sam was interviewed by Lucas Hoson from the University of Western Australia for a research project he is undertaking on Innovation in Agriculture
Here are the questions that Sam works through with Lucas:
1. What is your core business? How long have you been in the industry?
2. What do you enjoy about your work?
3. What are the major challenges you face in your business? Please describe.
4. How are you trying to solve the problem(s)? Please explain.
5. Please explain your innovation or a new approach? (and to whom is it new? New to the world or
new to this region?). Where did it come from?
6. How have you been successful in solving the problem(s)?
7. How sustainable are your initiatives? Has it made your business more competitive in the future?
8. Is there any intermediary organization who helps your business connect to consumers? Do you
also do this directly?
9. What is the main obstacle or remaining issue(s) for your business?