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FOR FARMING FAMILIES

Who should start the succession conversation?

By Sam Marwood

In every family where farm succession went well, there was one person who started it.

Usually just someone who cared enough to push through the awkwardness.

It could be anyone in the family

Sometimes it's the retiring farmer. Sometimes it's a child who puts a plan in front of them. Sometimes it's a spouse who's waited long enough, or a grandchild whose letter opens a door nobody else could.

Sometimes it's a parent who looks at their kids and says: "You could run this place. Stop doubting yourself. Write me a farm pitch and show me what you'd do."

Kids like that are capable, but they don't believe it. They need a push, not a pat. You Can Own a Farm, our guide for aspiring farmers, shows them how to build that pitch and back themselves.

And sometimes it's a parent who is ready to step back, and wants the place to stay a farm.

For that parent, there is a way to step back from the farm without selling it. Your farm moves into the Cultivate Trust, which runs it on your behalf, with the right farmer on it. The farm stays whole, stays farmed and stays in local hands. Your Farm, Your Legacy, free at cultivatefarms.com/cultivate-trust, explains it in full.

Before you start, check where you're coming from

This only works if you want the best for your family. Not the best for you. The best for everyone around the table, including the people who aren't at the table yet.

If you're coming to this because you want the farm and you think a plan will help you get it, stop. If you're coming because you think your sibling is getting a better deal, stop. If you're coming because you're angry that nobody has sorted this out, stop.

The families who get through succession well start from one place: love.

Love for the land. Love for their parents. Love for their siblings. Love for the community.

Love for the idea that this farm can have a future that honours what came before.

Your needs still count

That doesn't mean you can't have needs. You might need money, a pathway, certainty, or your parents to finally make a decision. Those needs are valid, and a good plan will address them.

But if the starting energy is "what can I get out of this", the conversation will fail. If it's "how do we make this work for everyone, including the farm", it has a chance.

So ask yourself truthfully.

Am I in this for the right reasons? Am I prepared to hear things I don't want to hear? Am I willing to compromise? Am I coming from love?

If the answer is yes, you can be that person, whoever you are in the family. If not yet, come back to it when you're ready.

If the first conversation goes badly

It happens. Someone got angry. Someone walked out. The conversation is worse than before.

That's normal. Family succession is emotionally charged, and the first attempt almost never goes smoothly.

The door doesn't close because the first attempt was rough.

Give it time. A week, two weeks. Let everyone settle before you try again.

Acknowledge the emotion. Reach out to each person on their own: "I know that was hard. I'm sorry. I still want to find a solution. No rush."

Try a different format. Put it in writing. A letter can work after a failed conversation, too.

Bring in a neutral third party. It's often the breakthrough. A facilitator can keep the conversation steady in a way family members can't.

Remember why you started. A difficult start is better than no start.

What a neutral facilitator does

There's no shame in needing help. Here's what a good facilitator does.

Each person first, on their own. They ask each of you what you want and what you're afraid of. That gives the full picture before the family sits down together.

Ground rules. Everyone gets heard. No interrupting. Understanding first, agreement later.

The planning, step by step. Vision, family, finances, options. Structured so it doesn't spiral.

The things nobody will say. A neutral voice can name what the family won't say to each other, and go where family members can't.

No sides. They help the family find the best outcome for everyone.

What's agreed, written down. That summary becomes the foundation for the legal and financial work.

It's a process

Succession isn't one conversation. It's a process over months and years.

Things change. People change their minds. That's normal. If you hit a wall, come back to it.

You've started. Keep going.

The full guide, The Cultivate Farms Succession Guide, is free at cultivatefarms.com/resources.

You can build your own plan at cultivatefarms.com/plan.

THE FREE GUIDE

The Cultivate Farms Succession Guide

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Important: This platform provides general information. It is not legal, financial, tax, or professional advice. Every situation is different. Before making decisions, consult qualified professionals: an agricultural accountant, a solicitor experienced in farm succession, and a financial adviser. Cultivate Farms can recommend specialists if you need a referral.